Growth of DIY Car Care Culture During the Pandemic - Mr. Sajan Murali Puravangara, Managing Director, Turtle Wax India

 

The entry of new car brands and products in the country has significantly led to a rise in the ever-evolving reasons to buy a car.  The changing buying preference from mileage, low maintenance to aesthetics, safety, comfort, etc. has induced the demand for car care products as the consumers want their cars to be looking clean and shining.

While 2020 presented its challenges for the aftermath industry, it also gave considerable support to the car care segment., factors such as passion, longer ownership, climatic conditions, etc, played a crucial role in the evolution of the DIY car care market. The disposal time at home during the pandemic encouraged a “sweet spot” for the enthusiasts to take care of their vehicles as they transition from the “disposable-vehicle” mindset and rely on DIY maintenance to keep vehicles running from a long-term investment objective. The rise of do-it-yourself (DIY) culture has profoundly transformed numerous industries, including the market for automotive tool sets. This trend, driven by the widespread availability of online tutorials, the appeal of cost savings, and the satisfaction of completing projects independently, has created a substantial demand for automotive tool sets.

The growing adoption of luxury and sports vehicles for outdoor recreational activities further created a need for effective car care products giving a new opportunity to engage with the customer base differently. The growing DIY culture has altered consumer preferences in the automotive tool set market. DIY enthusiasts prioritize quality and durability, as these attributes ensure the tool set can endure frequent use. Additionally, ease of use is crucial, especially for newcomers to automotive repair and maintenance. Tool sets that are user-friendly and include clear instructions are more likely to attract this market segment.

Lastly, the DIY culture also gains momentum as the customers understand how a variety of external forces can constantly damage the surface of the vehicle leading to ineffective one-time protection further increasing the demand for easy-to-use daily DIY products. Internet revolution and social media popularity also is playing a vital role in more car owners enthused about different car care products as they are now aware and are willing to try out latest and advanced technology DIY products like ceramic spray coatings etc. The amalgamation of such factors presents a huge opportunity to encourage do-it-yourself (DIY) vehicle projects and the new wave for DIY car care will continue to grow in the coming years.

 

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