Growth of DIY Car Care Culture During the Pandemic - Mr. Sajan Murali Puravangara, Managing Director, Turtle Wax India
The entry of new car brands and products in the country has significantly led to a rise in the ever-evolving reasons to buy a car. The changing buying preference from mileage, low maintenance to aesthetics, safety, comfort, etc. has induced the demand for car care products as the consumers want their cars to be looking clean and shining. While 2020 presented its challenges for the aftermath industry, it also gave considerable support to the car care segment., factors such as passion, longer ownership, climatic conditions, etc, played a crucial role in the evolution of the DIY car care market. The disposal time at home during the pandemic encouraged a “sweet spot” for the enthusiasts to take care of their vehicles as they transition from the “disposable-vehicle” mindset and rely on DIY maintenance to keep vehicles running from a long-term investment objective. The rise of do-it-yourself (DIY) culture has profoundly transformed numerous industries, including the market for...